BETRUE TECH|NEW ZEALAND

Your product.
Let’s move it forward.

We help develop, source and manufacture your product.

Experience built over nearly 30 yearsProduct & process engineering
Sourcing & supply-chain expertise
International & cross-cultural experience

Tell us what you need
Design thinkingCo-designEleganceHuman-centred design
User stories & researchRequirements engineering
Product development
Electronics designProduct strategy
Concept developmentMechanical designDesign to cost
Schematics & PCB layoutTechnical sourcing
UI/UXFirmwareSoftwareMobile appProcess optimisation
Rapid prototypingProduction transfer
Design for manufacturing
Agile developmentProject management
New product introduction (NPI)Quality Management System (QMS)
Manufacturing supportLean manufacturing
Supply chain development
Product complianceFailure Mode and Effects Analysis (FMEA)

Products we’ve helped move forward

Our team’s experience spans clients in New Zealand and Australia, across Europe, and in the United States, Brazil and East Asia, including projects delivered through BeTrue Shenzhen. Here are a few examples of our work.

A prototype, fit for purpose

An investor demonstrator, quoted at under 60 hours of development work, covering electronics and firmware for the agreed prototype scope.

Read the story

A client needed a working demonstrator to show prospective investors. Together, we defined which functions it needed to demonstrate, explained the engineering difficulty and dependencies, and agreed what could wait until the next stage.

Working alongside the industrial design partner, we defined the electronic architecture and drew the circuit schematics. We developed the prototype firmware and assembled the hardware into a working demonstrator, using a practical initial approach to keep development time and expenditure down.

We quoted under 60 hours of development work for this focused prototype. A more developed design ready for design validation would have required a substantially larger scope. By concentrating on what the client needed to demonstrate now, we kept the initial commitment manageable and left further development for the next stage.

The prototype gave the client something tangible to demonstrate. It was built for that purpose: its size, unit cost and performance would need further development for production, and the final technical approach remained open.

From design to delivered product samples in 2.5 weeks

Resolved moulding and demoulding details with the design team and supplier, coordinated rapid tooling and sampling, and delivered product samples to the client in 2.5 weeks.

Read the story

A client had a design and a tight deadline for receiving physical product samples. Before sampling, we worked with the design team and supplier to clarify moulding feasibility, parting lines and demoulding details.

We coordinated rapid tooling, sample production and delivery through our established supplier network. The client received the product samples in 2.5 weeks. Alongside the samples, we also provided production pricing and explained the cost assumptions and risks so the client could consider the next stage.

An existing product, a new route to production

Rebuilt requirements and coordinated redevelopment despite missing technical handover information. Now in production for nearly three years, at tens of thousands of units annually.

Read the story

A client needed to move an existing product to a new manufacturing arrangement. Its appearance had to remain consistent, but the original circuit schematics and firmware source code were unavailable.

We worked with the client to reconstruct the functional requirements and turn incomplete documentation into specifications the engineering partner could implement. Alongside new tooling, we coordinated redevelopment of the electronics and firmware around those requirements.

The product returned to production and has now been manufactured for nearly three years, at volumes of tens of thousands of units annually.

Resolving a problem found in testing

Circuit troubleshooting and coordinated laboratory access took a sample from an initial emissions-test failure to passing its retest within two days.

Read the story

A sample exceeded the radiated-emissions limit during EMC testing. We worked with the electronics partner to trace the source to the relevant circuitry and review changes, including damping resistors and snubber circuits.

Alongside the circuit changes, we actively checked for available gaps in the laboratory's schedule and coordinated the revised sample's readiness with those openings. In this case, the sample went from an initial test failure to passing the retest within two days.

From an idea to a product, and beyond

You don’t need to start from scratch. Bring us an idea, a design, a prototype or a product already in production. We’ll work out the next step with you.

Have an idea?

We help turn your goals and users’ needs into clear requirements and a practical development plan, shaped around your budget and priorities.

Work directly with a team whose experience spans nearly 30 years, bringing engineering, sourcing and manufacturing insight to your early decisions.

Need to put a design to the test?

We develop electronics and firmware alongside industrial design, and build a prototype fit for the decision ahead, from demonstrating an idea to evaluating how it works.

Prototypes can span electronics, firmware, apps and cloud services. We build what’s needed to test the experience, explore technical feasibility or demonstrate the idea.

Looking ahead to production?

A finished design is not always ready for production. We review materials, construction and processes, helping refine designs so they can be manufactured reliably and at a workable cost.

BeTrue Shenzhen operates its own facilities in China: Shenzhen focuses on R&D and small-batch pilot runs, while Huizhou focuses on mass production. Practical factory experience informs the advice we give during development.

Already making a product?

We can help with engineering changes, sourcing and production transfer, and coordinate with manufacturing partners to resolve issues during production and beyond.

Our team has reconstructed requirements where technical handover information was missing, coordinated redevelopment and helped return an existing product to sustained production.

Our factories. An established supply network.

Established in 2007, BeTrue Shenzhen operates its own R&D, pilot-production and manufacturing facilities in China.

3,000 m²
Shenzhen
R&D and small-batch pilot runs
13,600 m²
Huizhou
Mass production
About 260 people
Across the two locations
5 million units
Produced annually
100+ suppliers
Mainland China and Taiwan

Engineering for production

Our factory teams contribute to how a product is made, from design-for-manufacturing reviews to manufacturing process design and the development of standard operating procedures (SOPs). We also handle electronics and product assembly, acoustic and reliability testing, and quality checks from incoming materials to finished products.

Manufacturing is supported by ISO 9001 quality management and ISO 14001 environmental management systems.

Supply network

Our established supplier relationships across mainland China and Taiwan give you access to a broad choice of components, materials and specialist processes. Cathy helps match these resources to your product, budget and production needs.

In Shenzhen, having suppliers close by helps us source components, arrange samples and resolve engineering issues quickly. Some sourcing and sampling needs can be turned around within half a day, and we can coordinate on-site support from suppliers’ application engineers when needed.

Examples from BeTrue Shenzhen’s manufacturing experience

  • Motorola
  • Decathlon
  • HONOR
  • JVC
  • Lidl

A few areas we know well

Audio engineering and children’s products are two examples of our experience. We bring the same attention to design, processes and everyday use to a wider range of products.

Audio engineering

With roots in audio manufacturing, BeTrue has a specialist team for audio design and acoustic performance, supported by dedicated testing facilities.

Children’s audio

More than a decade of developing story players for children’s publishers brings practical insight into how children use products. We consider parts coming loose when bitten or pulled, listening levels, and how a product is held and charged.

People who stay involved

Kuang and Cathy have worked together for nearly a decade. BeTrue Tech NZ is a new company built on that established working relationship.

Part engineer, part communication wizard, Kuang makes complex technical choices clear and helps clients, designers and suppliers understand one another and work seamlessly together.

He works directly on electronics, firmware and engineering decisions, and remains your main point of contact throughout the agreed work.

Cathy has worked in international trade, purchasing and sales since 1999, and established BeTrue in 2007. She brings that experience to her work with customers and suppliers today. She understands component processes and costs, and works with established suppliers to find practical options for the customer’s market and budget.

Now based in New Zealand, she continues her work with BeTrue Shenzhen, connecting customers with the team and supplier network in China.

We listen first
We think with you

We start by understanding your goals, your business and your resources — ideally face to face, or by video when we’re further apart.

We explain the options, the engineering trade-offs and how one choice affects another, then decide the next step with you.

We look at your target market, intended selling price and expected volumes, so recommendations fit the business as well as the product. Our aim is a lasting working relationship, with honest advice and careful use of your budget.

Elegance in how we design, communicate and work together.

You bring your perspective.We bring our experience.Let’s put them together.

Clear scope
Open costs

A clear next step, an agreed scope and an open conversation about costs.

Start with what you have

We talk through your goals, what you already have and what you need next. You don’t need a finished brief.

Agree the scope and quote

We agree the next stage and explain the work, time, rates and component costs. For most projects, we can offer a fixed price for that scope.

Carry out the work

We carry out the agreed work and coordinate with the relevant designers, suppliers and manufacturers. If requirements change, we explain the impact before proceeding. Small adjustments are accommodated where practical; additional work or parts are discussed with you first.

Review and decide what’s next

We review the results with you and hand over the agreed work. Together, we decide whether you need further development, production or ongoing support.

Your idea is yours

We respect your confidential information and the boundaries of our work together. We keep project examples anonymous and agree with you before sharing identifying details.

Prefer an NDA first?

We’re happy to arrange one.

Got something
worth exploring?

Tell us where you are and what you would like to achieve next. You don’t need a finished brief to start a conversation.

Let’s talk

Layout preview only — messages are not sent or saved.
仅用于查看版面,发送功能暂未启用。